The latest drivetrain technologies... Incredibly appointed interiors... Fort Knox-like safety features. They’re all the cost of entry in the crowded automotive marketplace. So what does it take for a vehicle to stand out and have something unique to say?
Identifying a product’s points of differentiation is an essential first step for creating desire. Truly understanding everything that sets a product apart from its competitors-from obvious performance characteristics to subtle under-the-skin technologies-enables the most informed buying decisions. That’s why we’re constantly deploying bleeding-edge testing and evaluation methodologies, such as Emotive Response Testing and Extreme Winter Weather Performance Evaluation, to uncover unique truths that build consumer confidence in a product.