AMCI Testing

Truth for all

AMCI Testing is driven by a single focus-telling the honest story of products and brands. For consumers, we deliver definitive information that enables them to make an informed purchase based on fact. For manufacturers, we give a truthful measure of product advantages, shortcomings and necessary improvements. And because the FTC keeps a close watch on what we do, our work is held to the highest government standards and scrutiny. In more than 30 years of testing, we have never had a claim overturned. Not once.

AMCI Testing//by the numbers

Being one of the leading independent automotive testing companies in the world means we get to work with every type of brand, on every type project you can imagine-often, all in the same year. Before we can deliver the facts to them, however, we’ve got to find them out for ourselves. We’ve logged a lot of hours on the test track sorting fact from fiction.

More than 250,000 individual tests
performed

4,000 automobiles tested

more than 1,000 claims certified

The way we see it

We’re big believers in the saying, “Anything worth doing is worth measuring.” That measurement is only valuable, however, when it’s translated into meaningful product and brand stories for customers. To do that, those stories should put a lens on issues currently weighing on buyers and the industry.

Perceived product parity.

The future of auto propulsion is revealing itself.

Everyone says Millenials don’t buy cars.

Getting it
done

It’s our job to stay current with what really matters-first to the consumer, then to our clients. By testing anything and everything related to a vehicle (and we do test literally everything related to a vehicle), we reveal its true story and give consumers and manufacturers alike an honest look at what sets one vehicle apart from another.

Prototype Development
Component Development
Durability Development
Statistical Comparisons
Design Assessments
Quality Assessments
Total Quality Study™ (TQS)
Lifetime Quality Study™ (LQS)
Vehicle Importation
Federal Certification
CVA® (Comparative Vehicle Assessment)
AMCI Testing Certification

Perceived product parity.

The latest drivetrain technologies... Incredibly appointed interiors... Fort Knox-like safety features. They’re all the cost of entry in the crowded automotive marketplace. So what does it take for a vehicle to stand out and have something unique to say?

Identifying a product’s points of differentiation is an essential first step for creating desire. Truly understanding everything that sets a product apart from its competitors-from obvious performance characteristics to subtle under-the-skin technologies-enables the most informed buying decisions. That’s why we’re constantly deploying bleeding-edge testing and evaluation methodologies, such as Emotive Response Testing and Extreme Winter Weather Performance Evaluation, to uncover unique truths that build consumer confidence in a product.

See testing in action.

Everyone says Millennials don’t buy cars.

The buying motivations of Millennials are wholly different than any other group’s. So how do you show value to a customer that’s not at all interested in the traditional selling points?

Brands need to resonate with a new breed of car buyer-the Millennial customer who chooses with their heart as well as their head. Do the vehicle’s emissions meet the standard of this green-minded buyer? Does its technology seamlessly interface with their smartphone? Are sustainable materials used in its construction? How does the vehicle make them feel while they’re driving it? Those are the kind of things that matter to this new buyer. Those are the kinds of things we’re testing to find the truths that create a heartfelt connection between person and product.

Interested in creating connection?

The future of auto propulsion is revealing itself.

The industry is placing big bets on the way tomorrow’s cars will be powered. What will it take for those gambles to pay off?

Powertrain technologies are evolving at a lightening pace. To effectively communicate the value of these advancements, they must first be understood. From the advent of the muscle car to the birth of hybrid technologies and hydrogen fuel cells, we’ve helped pave the way in evaluating and explaining the niches of powertrain “firsts”-often before the industry itself realized this knowledge mattered.

Truth for all

The way we see it

Perceived product parity.

The future of auto propulsion is revealing itself.

Everyone says Millenials don’t buy cars.

Getting it done

Getting it
done