Reading Time: 1 minuteAMCI Covers the New York Int'l Auto Show 2017 #NYIAS
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With so much “noise” in the marketplace, customers are quick to tune out when they feel disconnected to the message. So, how do you craft a message that leaves the most impact on an audience?
Before you can communicate with consumers, you need to make sure you’re speaking the same language. And that can’t happen without getting to know what drives them. Where do they live... work... play? What’s the best way to engage them? How do you talk to them? Learn those facts (and others like them) and you can wind your story into the fabric of who they are. That’s where every solution starts.
At AMCI Live, we begin with client-provided insights. After that, we layer in the learnings from literally millions of consumer interactions. Then we apply AMCI’s proprietary social intelligence platform, L.I.N.C.®, to make sure we have the absolute latest insights. By uncovering what resonates with an audience, we learn how to relate the right programming...the right venues... the right staff... the right design to create authentic, connective experiences that leave a meaningful impression on customers.
Meaningful engagements are a megaphone that shouts out all of the great stories and experiences offered by a product. How can you amplify those messages to extend their impact beyond a single moment in time?
Advocacy shouldn’t be limited just to those fortunate enough to attend an event. It grows by expanding a message, by turning up the broadcast. Product experiences do that by giving life to content that is infectious and spreads enthusiasm. Content that fuels and broadens the story of a brand and its products. Sometimes it’s born from just spending time with a product and uncovering its truths. Other times it’s created and shared professionally or organically from an event. Whether it’s a product proof video, a packaged piece of messaging or sharable social content created by attendees, it has the power to radiate out from an event and reach the broadest audience possible to create a community of advocates.
Brands are progressing. Products evolving. Opportunities are growing. How do you find the sweet spot for communicating those stories?
The dynamics of the auto industry are constantly changing; that’s what makes it so endlessly fascinating. It is here that our love of the industry truly shines bright. Not just gaining understanding, but finding ways to bring to life the personality differences between German luxury brands or finding the unique stories between American pickup trucks-this brings out the very best of AMCI.
Our activations are equally inspired by the ever-morphing combination of what a brand promises and how a product fulfills that promise. That bond gives each event its voice telling us, for example, whether we should be doing an invitation-only event at a massive custom-built off-road course or taking the latest electric vehicle and showing that it’s usable on every roadway in the world.
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