BREAKING AMCI GLOBAL ANNOUNCES 2018 MOST TRUSTED AUTOMOTIVE BRAND AWARDS
Trust is one of the most powerful human emotions. We are biologically wired to make our decisions based on trust. It has never been more important to the auto industry than now as it transitions from pure sales and service to autonomy, mobility services and electrification.
The second annual AMCI “Trusted Automotive Brand Study®” again confirmed that trust accounts for more than 50% of a consumer’s decision to repurchase or recommend an automotive brand.
While we saw an erosion of trust in the 2018 study, particularly among luxury brands and with both luxury and non-luxury dealers, some brands have made great strides. The recipients of AMCI’s 2018 Trusted Automotive Brand Study® awards are:
MOST TRUSTED LUXURY – Genesis, INFINITI, Tesla
MOST IMPROVED LUXURY – Acura, INFINITI, Mercedes-Benz
MOST TRUSTED NON-LUXURY – Chevrolet, GMC, Kia
MOST IMPROVED NON-LUXURY – Chevrolet, Honda, Volkswagen
This is the second year both Genesis and Kia have been industry trust leaders. These and other young brands, are setting the standard. Chevrolet’s performance in 2018 shows that large, established brands who focus on trust can really achieve great results.
“We are very pleased to see more automotive brands focusing on trust but there is a lot more work to be done. The top automotive brands Trust Indices are still below 50 on a 100 point scale and lag behind many other familiar consumer product and retail categories” said Dave White, President AMCI Inside.
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- Posted on June 4, 2018