TRUSTED AUTOMOTIVE BRAND STUDYSM
The concept is simple: Consumers will gladly do business with brands they TRUST —and avoid brands they don’t. And while everyone understands this, AMCI Inside is the only company to find a way to predict consumer behavior in a way that can be tied directly to sales, loyalty and advocacy.
Our TRUST INDEXSM predicts both loyalty AND advocacy with near-perfect accuracy. People who TRUST your brand are almost certain to buy from you again. People who TRUST your brand will put their credibility on the line and advise others to purchase your products. The converse is also true. People who don’t TRUST your brand will intentionally sabotage you and warn their friends to stay away.
We have talked to thousands of consumers, owners of every major automotive brand, and determined how much consumers TRUST your brand and dealers. This allows us to monetize TRUST directly through retained and incremental sales. We can show you how much revenue is lost each year by not maximizing TRUST with your customers.