- Posted on February 22, 2017
With so much “noise” in the marketplace, customers are quick to tune out when they feel disconnected to the message. So, how do you craft a message that leaves the most impact on an audience?
Before you can communicate with consumers, you need to make sure you’re speaking the same language. And that can’t happen without getting to know what drives them. Where do they live... work... play? What’s the best way to engage them? How do you talk to them? Learn those facts (and others like them) and you can wind your story into the fabric of who they are. That’s where every solution starts.
At AMCI Live, we begin with client-provided insights. After that, we layer in the learnings from literally millions of consumer interactions. Then we apply AMCI’s proprietary social intelligence platform, L.I.N.C.®, to make sure we have the absolute latest insights. By uncovering what resonates with an audience, we learn how to relate the right programming...the right venues... the right staff... the right design to create authentic, connective experiences that leave a meaningful impression on customers.